Baby’s first year
Baby Ayara
Everyday reassurance for your baby’s first year.
£35 / month
- Chat with your midwife team, 8am to 8pm
- One video call a month
- Feeding, sleep and weaning guidance
- Private community group
Baby’s first year · Stage 04
One size doesn’t fit all.
Every baby is different, and so is every parent. Get calm, personal advice on feeding, sleep and development through your baby’s first year.
- NMC-registered midwives
- Chat and video
- Cancel monthly
What you get
Care that knows you.
Feeding, sleep and development guidance that fits your baby, not a chart.
Is this normal?
Rashes, reflux, crying, nappies. Ask the everyday questions and get a clear answer, including when your baby needs to see a GP, or when to call 111 or 999.
Weaning and sleep, made personal
We help you find routines that work for your family, without rigid rules or guilt.
Grow alongside other parents
Stay in your Ayara group as your babies grow, with midwives dropping in to help.
Baby
Baby’s first year.
- 0 to 3 months
Feeding, sleep, crying and your baby’s first vaccinations at 8, 12 and 16 weeks.
- 3 to 6 months
Routines, rolling, teething signs and getting ready to start solids.
- Around 6 months
Starting solid foods, as the NHS recommends, alongside milk feeds.
- 6 to 12 months
New textures, crawling, separation anxiety and returning to work.
Topics we help with
No question is too small.
- Feeding and weaning
- Sleep
- Reflux and colic
- Nappy rash
- Teething
- Vaccinations
- Development
- Returning to work
Ask a midwife
When should my baby start solid food?
The NHS recommends starting solids at around 6 months, alongside breast or formula milk. We’ll help you spot the signs your baby is ready.
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Does Ayara replace my NHS maternity care?
No. Ayara works alongside your NHS care. Keep going to your booking appointment, scans and midwife or GP appointments. We help you understand them, prepare questions and feel supported in between.
What if it’s an emergency?
Ayara is not an emergency service. If you think you or your baby are in danger, call 999. If you’re pregnant and worried about bleeding, pain, fluid leaking or a change in your baby’s movements, contact your maternity unit straight away, day or night. Don’t wait for a reply from us. If you feel unable to keep yourself safe, call 999, or in England call NHS 111 and choose the mental health option.
Can my partner join calls?
Of course. Partners are welcome on video calls and can message the team with you.