Most chosen
Ayara Premium
Continuous care from positive test to birth.
£115 / month
- Chat with your midwife team, 24/7
- Two video calls a month
- Birth preferences session
- Private group for your due month
- Carries on into postpartum
Pregnancy · Stage 02
Be in charge of your pregnancy.
The same team of midwives from your first scan nerves to your birth plan. Chat any time, video when you want a face, and informed choices at every step.
- NMC-registered midwives
- Chat and video
- Cancel monthly
What you get
Care that knows you.
A named midwife team in your pocket for every trimester, from booking appointment to birth plan.
Chat with a midwife anytime, anywhere
Twinges at 2am, questions after a scan, a worry you can’t shake. Message us and a midwife who knows you replies.
The same faces, every time
No starting from scratch. Your Ayara midwives know your name, your history and what matters to you.
Informed choices, your decisions
Clear options without jargon or judgement, so you decide what’s right for your body and your birth.
A group who get it
A private group of women due around the same time, with midwives on hand to answer questions.
Pregnancy
Trimester by trimester.
- Weeks 1 to 12
Booking appointment support (ideally by 10 weeks), early symptoms, first scan questions.
- Weeks 13 to 27
Your 20 week scan, getting to know your baby’s movements, staying active and antenatal planning.
- Weeks 28 to 40
Birth preferences, the signs of labour, and calling your maternity unit straight away if movements change.
- Birth and beyond
Your membership carries straight on into postpartum support.
Topics we help with
No question is too small.
- Morning sickness
- Scans and screening
- Baby’s movements
- Staying active
- Birth preferences
- Pain relief options
- Planned caesarean
- Your hospital bag
Ask a midwife
Can I keep exercising now I’m pregnant?
Usually, yes. Staying active is good for you and your baby. Keep to exercise you’re used to, avoid contact sports, and stop and tell your midwife if anything feels wrong.
Recommended for you
Does Ayara replace my NHS maternity care?
No. Ayara works alongside your NHS care. Keep going to your booking appointment, scans and midwife or GP appointments. We help you understand them, prepare questions and feel supported in between.
What if it’s an emergency?
Ayara is not an emergency service. If you think you or your baby are in danger, call 999. If you’re pregnant and worried about bleeding, pain, fluid leaking or a change in your baby’s movements, contact your maternity unit straight away, day or night. Don’t wait for a reply from us. If you feel unable to keep yourself safe, call 999, or in England call NHS 111 and choose the mental health option.
Who are the midwives?
Every Ayara midwife is registered with the Nursing and Midwifery Council (NMC) and has experience in UK maternity care. “Midwife” is a protected title in the UK, and you can check any of our midwives on the NMC register. You’ll meet your team on your first video call.
Can my partner join calls?
Of course. Partners are welcome on video calls and can message the team with you.